Imagine the following scenario: you receive an email from a colleague enthusiastically sharing a social media post about a revolutionary new learning method. At first glance, it appears promising — until it becomes clear that the concept is based on a YouTube comment posted by an 11-year-old. Welcome to the workplace of 2025.
Recently, Meta — the parent company of Facebook — announced the discontinuation of independent fact-checking in the United States. This is a cause for concern, particularly within the field of Learning & Development. Social media has now become an established element within many learning trajectories: short videos, personalised AI tools and an overwhelming stream of bite-sized content have made information more readily available than ever before. Yet this development prompts a critical question: to what extent can this information be trusted?
In an era in which virtually anyone can create and disseminate content, the boundary between fact and fiction is becoming increasingly difficult to define. As such, the ability to think critically and assess the credibility of sources is no longer optional; it is an essential skill. When employees are no longer certain whether the information they encounter is accurate, the foundations of meaningful learning begin to erode. In such instances, information does not merely become unreliable — it may also prove detrimental when unintentionally propagated as fact.
At Elevate, we recognise the gravity of these developments and view it as our responsibility to uphold the integrity of learning. We therefore employ a meticulous, research-driven development process. Our learning interventions are informed by robust analysis and the expertise of subject matter specialists. Furthermore, we collaborate with highly regarded institutions — including university medical centres and academic partners — and systematically evaluate all content for currency, reliability and practical applicability. In doing so, we ensure that the knowledge we provide is not only accurate, but also sustainable and of lasting relevance.
In conclusion, in a world where facts appear increasingly fluid, we must learn to embrace a more refined form of scepticism. For if no one is certain what is true, who then can confidently claim to be right?
